The People Behind The Smoke

MEET THE CREW

Skids4Kids USA runs on a board and a leadership team that show up — in the pits, in the paperwork, and everywhere in between. Here’s who’s getting rowdy for a reason.
The Skids4Kids USA team
A Note From The Board

TURNING SMOKE INTO SMILES.

The whole team at Skids4Kids USA is so grateful for the passionate, giving spirit of the burnout community that has supported this important cause. The team here, and our drivers on the ground, are committed to ensuring that this organization lives up to the gritty promise in the hearts of our fans, supporters and donors.
Come join us in getting rowdy for a reason and turning smoke into smiles.
Board Of Directors

THE BOARD

Alex Rops
Alex Rops
Board Chair

Alex is a cornerstone of Skids4Kids USA and much more than a long-time supporter of the mission — he embodies its spirit. A true motorsports enthusiast, he's most at home in the middle of the action, whether he's wrenching on his burnout car, helping with his wife's drag-and-drive car, working the pits, or jumping behind the wheel. His hands-on leadership style means he's rarely standing on the sidelines and is always ready to jump in wherever he's needed.

From fundraising initiatives to whatever needs fixing, building, or figuring out next, Alex brings experience, enthusiasm, and a willingness to get his hands dirty. He understands that the best parts of motorsports are built around community, a shared passion for doing something a little ridiculous with cars, and having a damn good time along the way. His combination of heart, horsepower, and hands-on leadership makes him an invaluable part of Skids4Kids USA — and exactly the guy you want around when things get rowdy.

Casey Ladd
Casey Ladd
Board Member

Casey is a committed motorsports enthusiast whose passion for cars, community, and making a difference aligns perfectly with the S4K USA mission. Known for his grounded, team-first approach, Casey brings genuine integrity, kindness, and a willingness to jump in wherever he's needed. He's the kind of person who helps create a positive environment while still knowing exactly when things could use a little more horsepower, smoke, and chaos.

Behind the wheel of the unmistakable Tire-Fire Camaro — which drives to each event and does hard-core burnouts — Casey brings his own brand of personality to everything he does. Whether he's supporting the team, connecting with the motorsports community, helping move an initiative forward, or putting on a show with The Tire-Fire, he understands that having fun and doing something meaningful don't have to be mutually exclusive. His unique blend of heart, horsepower, and personality makes him a natural fit for Skids4Kids USA, and ensures his contributions are rarely quiet, usually memorable, and occasionally involve a legitimate tire fire.

Bryan Ceto
Bryan Ceto
Board Member

Bryan is a core and indispensable leader within Skids4Kids USA, bringing the discipline, structure, and accountability needed to turn big ideas into something that actually works. His ability to bring order to the chaos underpins the organization's internal processes and keeps the team moving forward as S4K USA continues to grow.

When he's not fighting literal fires, Bryan is fighting the metaphorical ones — from managing the logistical complexities of delivering the Skids4Kids USA mission across all 50 states, to tackling whatever challenge stands between an idea and making it happen, to retrofitting a SBC 350 on his 2006 CTS. A tireless and bold advocate for the mission, Bryan goes above and beyond to help build an organization capable of taking the rowdy nationwide — while making damn sure there's always a reason behind it.

Executive Team

LEADERSHIP

Victoria Breiling
Victoria Breiling
CEO & Board Member
Victoria is a bright and ambitious entrepreneur who brings structure, clarity, execution, and love to the constant demands of managing a non-profit. Vic is driven by the goal of making Skids4Kids USA a sustainable and impactful organization that links motorsports culture with real, tangible support for children and families.
Tristram Wolf
Tristram Wolf
COO & Board Member
Tristram is a highly accomplished start-up financial technology attorney with deep expertise in corporate governance. He is central to the organization, ensuring all business operations — from strategic partnerships to daily transactions — adhere to Skids4Kids's standards for operational excellence.
Reilly Sullivan
Reilly Sullivan
Chief Financial Officer
Reilly is an experienced CPA and seasoned financial analyst working primarily in the field of biotech. His professional focus ensures that every aspect of our mission is executed efficiently and upheld with the utmost transparency, rigorous accountability, and financial precision.
Veronica Wolf-Boyle
Veronica Wolf-Boyle
Chief Marketing Officer
Veronica is a passionate brand advocate who has worked with major, nation-wide consumer brands like Starbucks and Gatorade. She acts as a thoughtful caretaker of the Skids4Kids USA brand and strives to increase the prominence and engagement of Skids nationwide.

WANT TO GET ROWDY WITH US?

There’s a place for you in this crew — as an ambassador, a sponsor, or a supporter.